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Tips to Optimize AdWords PPC Campaigns Using Impression Share Report

07th February 2011
Impression share report is one of the best sources to determine the health of your AdWords PPC campaigns and take proactive actions to optimize your AdWords PPC campaigns. You can use the impression share report to determine 1. How well your campaigns ... Read >

How to Track Clicks as Conversions in Adwords

07th July 2010
In some cases (affiliates, third party integration) you may need to track AdWords conversions that are happening as events (clicks that are redirect visitor to athird party websit) and not as pageview conversions. As per April 2010, Adwords is counting co... Read >

Adwords Integration with Google Web Site Optimizer

31st July 2009
We, as search marketers, should spend most of the time creating, measuring and adapting the best performing keywords and ads, for our customers. In fact, one of the most time consuming activities in a PPC management company is the daunting task of ad test... Read >